Strategic execution for high-stakes
live experiences
is here
Our strategic approach transforms how entertainment leaders build exceptional live ventures—from square one to squared away.
Purpose-built expertise for modern entertainment
We specialize in the business of concerts. From pricing strategy to tour routing, ticketing to final settlement, our hand-picked team of experts helps promoters, labels, artist managers, and brands produce more efficient, profitable live experiences.
Feasibility & Strategy
We assess the opportunity from every angle—audience demand, market timing, venue availability, and deal structure—to determine if the concept works, and how to make it work best.
- Market Research
- Financial Modeling
- Offer Strategy & Development
Planning & Preparation
Once we're aligned, we chart the course—routing, venue negotiations, vendors, pricing strategy, and onsale readiness. Every element is organized, optimized, and ready for execution.
- Tour Routing
- Venue Engagement
- Pricing & Onsale Strategy
Execution & Oversight
We manage the day-to-day while keeping eyes on the big picture. From weekly revenue reviews to on-the-ground coordination, we keep your show running smooth and smart.
- Revenue Management/Optimization
- Continuous Reforecasting
- Opening Night Readiness
Wrap & Reconciliation
After the final bow, we close the loop with clarity—detailed settlements, performance analysis, and wrap reports that surface insights and inform future planning.
- Financial Settlement
- Wrap Reporting
- Post-Show Analysis
Two ways to partner with us
Whether you need strategic guidance or complete project management, we offer flexible engagement models to meet your specific needs.
Fractional Executive Services
Get high-caliber expertise without the overhead. We embed with your team to provide proven strategies that optimize your project, whether you're a promoter, manager, agency, or label.
Turnkey Promoter as a Service (PaaS)
Need us to take the lead from start to finish? We manage every detail of your project, delivering remarkable results so you can focus on what matters most. You bring the vision. We bring the execution.
Tools that work as hard as we do
Our proprietary suite of tools and systems ensures every aspect of your project runs seamlessly, from initial planning to final settlement.
cOS (Concert Operating System)
Our comprehensive playbook, honed by decades of experience, ensures every stage of your project—from start to finish—is planned and executed seamlessly. Clear stages, defined workflows, and zero ambiguity.
Draft
Draft is the cloud-based central command center for sophisticated promoters, accessible from wherever you are in the world. Draft tracks offers, holds, ticket sales, expenses, settlements, and marketing plans—all in one place. Gone are the days of juggling multiple disconnected spreadsheets and manual data entry.
The all-in-one platform that makes concert marketing simple — buy ads everywhere, create variations instantly, and see what actually sells tickets. Live Signal is the concert marketing DSP that unifies programmatic media buying, creative automation, A/B testing, and settlement reporting — all in one dashboard.
IN DEVELOPMENT
Expressway
A powerful tour route optimization algorithm designed by an operations research Ph.D. and powered by AI. Expressway finds the fastest, smartest, most profitable way from A to B. Time is money. Especially on tour.
IN DEVELOPMENT
Experience that speaks for itself
Capacity was founded by John Harper in 2025 on a mission to bring accessibility, transparency, and innovation to the live entertainment industry.
John Harper is a veteran concert promoter and live entertainment executive with over 20 years of experience producing and promoting some of the biggest tours and live events in the industry. He has worked on major global and North American tours for legendary artists such as David Gilmour, Genesis, The Rolling Stones, and The Pink Floyd Exhibition, among others.
Most recently, John served as Chief Operating Officer of EMC Presents, a partnership between Eventim and industry icon Michael Cohl, overseeing large-scale tour deals, joint ventures, and strategic growth initiatives. Prior to that, he held key leadership roles at S2BN Entertainment, where he played an instrumental role in touring Broadway productions, high-profile concerts, and immersive live experiences.
With a deep understanding of tour economics, artist relations, and venue operations, John brings a wealth of expertise in live event strategy, dealmaking, and execution at the highest level.
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Let's discuss your vision
We work with a select number of clients each year. If you're planning something extraordinary, we'd love to hear from you.